Founded in 1929 by Luisa Jaquin and Lido Panconesi with the opening of the eponymous concept store in Via Roma in Florence, LuisaViaRoma grew under the managerial direction of the founders’ grandson, Andrea Panconesi, who holds the title of President, while his daughter Annagreta is the Creative Director of both the website and store. Online since 1999, today the company invoices over 90% from its online sales.
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